Back in 2005, the American Society for Aesthetic Plastic Surgery reported that the number of cosmetic-surgery procedures exceeded two million. In that same year, the International Medical Spa Association estimated that there were approximately 1,500 medical spas.
By 2017, the number of medical spas grew to 4,200 and is expected to grow at a rate of 8% through 2022.
So here’s a question for you: How does a small med spa compete in a market this large?
The answer? Local SEO (Search Engine Optimization).
But what is local SEO? And how is it going to benefit your medical spa?
Looks like it’s time for a crash course on the importance of local search engine optimization.
What Is Local SEO?
So what is local search engine optimization? Well, in layman’s terms:
It’s a method of making your spa more visible to anyone who browses the web in search of the services you provide. But they’re specifically looking for service providers in your area.
You can see the effects of local SEO in action by doing a simple Google search. Just type in “med spa [your town or city]” and look at the results. The top ten pages listed there have been optimized to appear when people search for med spas in your area.
Note that the area you target using local search engine optimization strategies doesn’t have to be your town or city. You can target any region (state, time zone, etc.) in which you offer your services.
How Can It Benefit Your Med Spa?
You know what local SEO is now, but how can it benefit your med spa when it comes to getting more clients?
Here are two benefits for starters:
- It allows you to define your target audience and capture it.
- It helps you compete with larger businesses in your industry.
Let’s go over these two benefits in more detail.
Capturing Your Target Audience (And Cheaply)
Imagine that your med spa is located in Chicago, IL. Now ask yourself:
Are residents of Texas making frequent visits to my spa?
Hint: Probably not.
So why would you spend time and money advertising your services to Texans? You could instead make your business more visible to the locals who are likely to stop by. And save money while you’re doing so.
Which leads us to our next point…
Competing with Large Brands
Time for some honesty:
Your small business isn’t going to immediately have the ability to compete with major players on the global (or even national) level. You don’t have the budget to compete in this way.
Local SEO is a solution to this problem for many businesses.
Your business is in Chicago (to use a previous example). But it’s in a specific Chicago neighborhood.
So instead of competing with a big, popular Chicago-based med spa, you can optimize your website for something like “med spas [my small Chicago neighborhood]” instead.
The Takeaway: Invest in Local SEO Services
Here’s the bottom line:
Invest in local SEO services if you haven’t already. Your med spa’s local digital presence will benefit from the investment.
Just be careful when selecting an SEO company. Not every SEO company is a trustworthy SEO company. There are many businesses which will exploit unsuspecting business owners to make a quick buck. And remember, if it sounds too good to be true, it probably is. SEO is not cheap, as it takes a lot of time and research. It needs to be considered a long-term investment.
If you’d like more information about what local SEO is and how it can help your spa, get in touch with us. We can discuss ways to increase your website traffic, generate leads, and more.