By 2021, it's expected that eCommerce sales will make up over $4 trillion in global retail commerce. Even if you don't sell online, this trend makes it easy to see why having an online presence is so important. Traffic generation to your Med Spa website is one of the best ways to find new customers in any location.
Though it's important to generate website visitors, many Med Spa owners don't understand how. Digital marketing is a broad and complex field. Worse, it changes often and it's a field that you must stay on top of to use it effectively.
These five strategies will help you get more eyes on your website. These are proven tactics that companies of all sizes are using to get more site visits.
Research shows that content marketing generates three times the number of leads as outbound marketing and costs 62% less. It's easy to get started publishing articles on a blog site. Think about the topics your audience would be interested in and come up with a basic editorial calendar. Better yet, ask your current clients what type of content they would like to read, related to your field.
You content should be focused on keywords that will help you show up in searches. If one of your staff has some experience with keyword research, you can have them write some content. It's better to be publishing some content than to stay silent while you try to make a perfect production plan.
For most med spas, it makes sense to outsource the content production. There are a couple of options for this:
At the end of June 2018, Facebook had over 2.2 billion monthly active users. That means close to 1 out of every 3 people in the world has a Facebook account - and that's just one network. Maintaining an active social media profile is important because of the massive reach of today's social networks.
You don't need to be active on all social networks. You only need to be on the networks where your target audience is active. Do your research and determine which channels are the best and commit to consistently post content.
Optimizing your site for search engine hits is a process called search engine optimization, abbreviated as SEO. Using SEO makes your site appear higher in search results pages. Research shows that the higher up your site appears, the more people will visit. Be aware though, SEO does not provide instant gratification. It is a process that usually takes months to start producing results, but it is well worth it in the long run.
Local SEO for Med Spas is especially important since people tend to search for specific procedures in their area. For example, a Google user might search "botox Chicago" if they were looking for a provider in the Chicago area. If your site doesn't show up on the first page of the search results, you are missing out on a potential client and revenue.
SEO is definitely something you should hire a professional to manage. There is a lot to understand and the cost of the tools needed to perform and monitor tasks, can be high.
It's easy to collect email addresses. Simply ask all of your customers for their address. It may help to incentivize them by offering a discount on their next treatment or a small coupon or gift card.
Additionally, you can produce some 'lead magnets' to gather email address from website visitors. Lead magnets are something you offer in exchange for a person's contact information. For example, a checklist, downloadable item or even the results of a quiz you offer to site visitors.
Once you start collecting email addresses, include the link to your signup form everywhere. Place the link on your social media sites, business cards, or even receipts you give to patients. Your list will grow and you can start nurturing them to your website by sharing valuable content.
Pay-per-click marketing is also known as paid advertising. It's one of the best methods for generating traffic because you literally exchange money for views or clicks. With PPC advertising, you only pay when someone clicks on your link, meaning you can get the most out of your ad budget.
Like many marketing strategies, PPC marketing requires some knowledge of how to set up and manage ads. Also, it requires a good understanding of how to target your ideal audience.
One downside to PPC marketing is that it is like a water spigot. Once you turn it off, all of the leads dry up. SEO on the other hand, continues to generate website visitors.
If your Med Spa organization is interested in growing, finding new customers is key. Digital traffic generation strategies like the ones above are cost-effective and very useful in getting new website visitors. These visitors, if targeted properly, can eventually become paying clients. Check out our SEO Calculator to see how increasing website traffic can generate more sales for your med spa HERE.
To learn about the specific tactics that will work best for your Med Spa, contact us today for a free consultation.