To be able to scale your business efficiently, you need to automate some things. Email marketing, workflows, responses and more can be automated to save you valuable time when vetting out leads. Marketing automation tools are here to help. For lead nurturing, they are an essential element for growth.
There are a couple challenges with marketing automation. For one, there are so many to choose from and they all claim to be the best. Another issue is that many companies don’t have the bandwidth or in-house expertise to fully utilize these tools.
We’ve used many of them over the years and are always evaluating new ones that come to market. We take an individualized approach when helping you determine which one is the most suitable for your company. We’ll do our research and then present you with a few choices that we feel are a good fit for your business. After you agree on the tool(s), we’ll help you set them up and we can even manage them for you.
Marketing automation is such a buzz word, so what can it actually do for your business?
Automated Email Marketing
Email marketing is still an important part of many companies’ overall marketing strategy. Automating an email marketing campaign is one of the most effective ways to nurture leads and can be a huge time saver.
Initially, we can help you segment your current list of contacts, but marketing automation tools can handle the workload from that point on. Through tags or adding to a specific group/list, modern tools can take your form collection data and create segmented list for you.
Marketing automation tools allow you to personalize communications way beyond just inserting a contact’s first name. Modern tools allow you to utilize multiple data insertion fields, list segmentation and PURLs (personalized URLs) to deliver the right message at the right time. This creates a great user experience for your contacts and saves you some time.
If you have a sales team, automation tools can create workflows to make sure that none of your leads falls through the cracks. Some of these tools are able to send reminders, create tasks and even create deals for your team. Even if you don’t have a big team, utilizing workflows in marketing automation tools can be very beneficial.
These are just some of the features of marketing automation tools. As previously mentioned, each one is a little different and it’s important to work with someone that has the expertise to look at your needs and help choose the correct one.