Leads are the fuel that feeds a business’ growth engine, but a lead generation process needs to be part of a bigger system to be efficient and effective. We don’t take a ‘one size fits all’ approach. But rather, we formulate a lead generation strategy tailored to your business, ensuring that our plan fits into your overall business goals.
There are many channels to utilize for lead generation and we’ll help determine which will be the most effective for your business. Here are a few:
Social networks are one of the most cost effective ways to generate leads for your business. LinkedIn, Twitter, Facebook, etc. are all great channels that we utilize for lead generation and they have proven to provide a great ROI. Each social media channel needs a specialized approach and tactics that work on one, may not on another. Additionally, one social channel may be good for your business, but not for another. This is where our personalized plan helps.
Inbound marketing tactics, such as building lead magnets, creating valuable content and special offers have proven to be very effective at generating quality leads. Inbound can also provide good ROI, especially when tied in with email marketing and some automation.
Email was thought to be ‘dead’ not too long ago, but that if far from the truth. It is still a very cost effective way to not only qualify new leads, but also revive old leads. Email is also a great channel for up-selling current clients.
Together They’re Better
For many businesses, these types of lead generation can be very effective all on their own. We believe in utilizing all three to generate the highest quality and number of leads. As part of a digital marketing system, we can generate leads for your business, automatically put them into a marketing automation tool and nurture those leads until they are ready to become your customers.
How We Do It
We start off by developing a lead generation plan based on your goals and then create buyer personas representative of your ideal clients. We use social media outreach, content publishing, lead magnets, calls-to-action, and personalized messaging to get conversations started and/or drive prospects into the sales/marketing funnel we have created for you. These prospects will be nurtured and guided through your funnel, the end result being qualified leads. This entire process is part of the overall campaign we build for your business and it is continuously monitored and adjusted to improve its performance.