Generate Leads via Inbound Marketing
Generally, we like to follow the Inbound Marketing Methodology, as shown in the graphic above. Lead generation is most effective when it’s part of a system. The system should have processes in place that not only attract visitors to your site, but also convert them to leads, customers and then loyal clients. In order to build the right system for YOUR business, we always start off asking questions.
How are you getting qualified leads to your website?
What happens when you get prospects to your website?
How are you converting them?
Do you have a system in place to process and qualify leads?
For those that aren’t ready to become customers right now, do you have a system in place to nurture them until they are ready?
These are are few of the questions we start with to take inventory of what you have in place. After that, we’ll be able to perform a full analysis and suggest ways to improve your lead generation process.
At Engaged Digital, we don’t take a ‘one size fits all’ approach. We formulate a lead generation strategy tailored to your business, ensuring that our plan fits into your overall strategy and aligns with your business goals.
We’ll help determine which strategies will be the most effective for your business and are likely to provide the best ROI.
Services We Provide To Help Attract & Convert Quality Leads
Search Engine Optimization
Even if you are utilizing a powerful marketing system, SEO is still a necessity. Along with effective social media management, it can help boost your website traffic tremendously. We make sure your site is optimized for search and provide services to make sure you rank for the right keywords.
Social Media Marketing
When used properly, you CAN achieve ROI from. The secret is to use social media in conjunction with other digital marketing channels. It can be tricky, complex and very time-consuming. Why not let us manage it for you and save hours each week and every week.
We work with you to develop a content marketing plan based on your goals, your target audience and keywords you want to rank for on search. We can provide SEO optimized content for your blog or web pages.
Your landing page is the page that a lead lands on after clicking a call-to-action. This page could be offering the visitor something free to download, such as tips or advice, or it could be a page to get people to sign up for your newsletter. Either way, the landing page should be focused and have a specific purpose.
We’ll build you high converting landing pages with strong calls-to-action in order to grow a list you can nurture through email marketing & automation.
Lead magnets are digital assets that are designed to entice prospective clients into providing you with their contact information. In order for a ‘lead’ to give up their contact information, the lead magnet has to be something of value.
We’ll work with you to develop lead magnets and build a targeted list of leads for your business.