Did you know that 79% of marketing leads don’t get converted into sales? Putting some time and just a little money into your leads can dramatically boost the conversion rate and help your Med Spa business.
Nurturing your leads after spending money to generate them is the key to getting the results you want from them.
Here are tips on how to improve your Med Spa lead conversion rate.
Go Over the Sales Process
Converting leads to sales should be an integral part of your digital marketing strategy. However, many businesses do pay enough attention to this.
The first step to figuring out how to improve your conversion rate is to do some research into your sales process. Write down what actions are taken for each sale from inquiry to the final step. You can even try working backwards, if that helps.
After you get a firm understanding of how each step of the process works, you will be able to better control and manage each phase of the sales process for your Med Spa business. This will also be able to help you predict and stay ahead of any potential problems buyers may have.
It’s also a good idea to do an analysis of your website layout. Marketing professionals can usually provide some quick feedback or suggestions with this.
Measuring Your Conversion Rate Can Help with Your Lead Conversion
After you become aware of where you fall, you can then work on making it better. Is it your page layout, your call-to-action, your targeting, etc.?
Knowing this gives you a starting point to learn and grow from. Often, websites aren’t targeting the right people with SEO. Dig into Google Analytics and Google Search Console to get a better understanding of what terms people are finding your site with, as well as which pages are performing best/worst.
Make Your Offer Interesting
You should be putting all of your efforts into creating an irresistible offer that leads can’t refuse. You want to make sure there are no obstacles that the buyer has to navigate, in order to get to your Med Spa product or service.
Basically, you will need you to make your offer so tempting that the buyer feels as if it’s really hard to say no and extremely easy to say yes.
So, what can you offer? A free consultation, first visit discount, product sample are a few typical examples. You could even run a social media promotion, such as giving away a prize that’s relevant to your business (gift certificate, basket of local products, etc). With social media promotions, you’ll also be collecting contact information that you can use for email marketing in the future.
The key is to make sure there is a perceived value to the offer.
Explain and Educate
Something many brands forget to do is educate their buyers and explain why they do what they do. Answer questions like how your services differ from other spa and why they are better.
When explaining why they should visit your med spa, you’ll need to make your brand seem compelling, and this will help potential buyers trust and see the value in your brand.
Do you have a blog on your site? There are so many topics that a spa can write about, which is why a blog of common questions your clientele has or will have is so important. Your blog will give you the opportunity to promote your products and services, as well as your expertise.
This is a good way to make the buyer desire, trust, and want to buy your service or product.
Constantly Follow Up
You’ll want to follow up with your leads at least 5 times. This will dramatically increase the chances of a sale. Following up this many times builds trust and more of a relationship with the brand.
Nurturing a lead by consistently following up with it will lead the potential client to a sale.
Email marketing is still one of the most effective ways to keep in touch and maintain top-of-mind awareness. Share your blog articles, new service announcements and any special offers via a monthly newsletter.
With the use of an email marketing automation tool, you’ll realize that this is a cost effective method for increasing conversions.
Spend Time on Your Leads
You can improve your lead conversion rate for your Med Spa by spending time nurturing your leads. Luring new clients in and improving engagement will help your spa improve its conversion rates.
Engaged Digital specializes in creating personalized marketing plans.
Take a look at our blog for more digital marketing tips and advice.