Medical spas offer something that everyone wants: the ability to feel confident in the way they look. Of course, when there is an in-demand industry, you can expect that there will be businesses popping up left and right to meet those demands.
That has happened in the world of medical spas, and it has made the industry a competitive one.
To beat out your competition, you first have to know who you’re up against. Here’s a look into the competitive medical spa industry and how you can get ahead.
Statistics About the Medical Spa Industry
It’s already shocking to see the medical spa’s surprising size today. Around the world, the industry is valued at $11 billion.
What’s even more startling, though, is to see the expected growth ahead. Experts predict that the global medical spa industry will reach over $34 billion by 2026.
While those figures account for the industry throughout the world, the US medical spas alone have a competitive environment. There are around 4200 medical spas in the country: that’s close to 100 per state.
As you can see from these numbers, the medical spa industry is surging. That’s why now, more than ever, you need to find ways to stand out.
How to Make Your Medical Spa Stand Out
On top of how common they are worldwide, medical spas have a tendency to cluster together. Chances are that you have a major competitor within a few miles of you, if not around the corner.
To make sure you get your piece of the ever-growing pie, try these tactics to stand out.
Highlight Your Medical Expertise
Medical spas hold a unique place in the world of cosmetic medicine. The procedures require some amount of medical knowledge and training. At the same time, a person doesn’t need to be a doctor to perform them.
This creates skepticism for many medical spa clients. They know they can’t assume that the person treating them is qualified to do so.
For that reason, you should emphasize your medical personnel in your marketing. Not every medical spa has the benefit of having plastic surgeons, dermatologists, nurses, and similar professionals on hand. If you do, make sure clients know.
Emphasize Your Rarer Services
As popular as your facials and chemical peels might be, every medical spa offers them too.
If you want to bring in customers, put more emphasis on the treatments you offer that are more unique. This could be platelet-rich plasma or body contouring.
This isn’t to say that you should stop marketing your facials altogether. When it comes down to it, though, clients will already assume that you offer facials because you’re a med spa. If you want to grab their attention, tell them about something unique.
Build Your Online Reputation
In this digital age, people don’t call up their friends and ask them for medical spa recommendations. At least, they don’t do this as often as they used to. Instead, they go online and read reviews.
To stand out, you want to boost your star rating as much as possible. Use marketing campaigns to invite and encourage your happy customers to leave reviews.
It’s also a good idea to tend to the reviews you already have. Respond to each of them. Thank those who gave you good reviews and when you see a poor review, reach out to the client to try to make things right.
When you’re trying to stand out, you need to lean on your most unique feature: your brand.
Think about the way you want your clients to feel when they walk into your doors. Put forth that personality in your marketing campaigns.
As you do this, look for ways to engage with your potential clients on a more personal level. For example, make your social media posts more interactive and respond to comments in a timely way.
In a competitive industry, you run the risk of pulling a new client only to have them switch to your competitor if the slightest thing goes wrong. After all, they have plenty of other options.
To become your clients’ go-to medical spa, find a way to reward their loyalty. This could include a reward program that lets them build up points or earn discounts. You could also take the price factor out of the running by honoring your competitors’ discount offers.
Regardless of how you do this, the goal is to give them a reason to keep coming back rather than searching for greener pastures.
Get Serious About SEO
When a person wants to find a new medical spa, chances are that they’ll turn to Google. That’s why you need to be one of the first results that pop up.
Start investing more in your search engine optimization for your website. Build up your content and use it to incorporate popular keywords.
Don’t forget to work on your local SEO as well. In other words, make your location clear on your website so search engines know when a searcher is in your area.
Giving Your Medical Spa a Competitive Edge
Without a doubt, the medical spa industry is a competitive one. That doesn’t mean you should throw up your hands and hope for the best.
As you can see from the tips above, there are plenty of ways to rise above your competition and become the one your clients turn to time and time again. To have the best chance for success, though, you need someone who knows medical spas.
Our specialized team not only has extensive marketing knowledge but great experience with medical spas in particular. We can give you the customized niche solutions that will make your medical spa soar.
To find out more or to get started right away, contact our marketing agency today.