What if you could sit back, unwind, and still attract customers to your soothing med spa? With smart digital marketing solutions, you can switch on strategic thinking to increase your spa’s visibility.
After all, 90 percent of searchers haven’t made up their mind about a brand before searching online.
With a digital marketing strategy, you can boost brand awareness and credibility online. Grow your med spa’s client pool with these five digital marketing solutions.
Search engine optimization (SEO) allows companies to boost their content on search engines. A higher search engine ranking positions your spa’s website above a competitor’s, putting you on top!
That way, your website shows up when people search for med spas in the area.
Most people don’t look beyond the first page of a search. By optimizing your blog content, you can show up in a search and increase website traffic.
SEO is a cost-effective strategy, too. Businesses make $2 for every $1 investing in local search marketing. As an added bonus, this digital marketing strategy is long-lasting.
That way, you can keep adding optimized content for ongoing digital marketing solutions.
2. Owned Media
According to this report, there are over three billion people on social media worldwide. Your target audience is out there, just waiting to interact with your med spa’s brand.
Owned media includes the digital assets your spa owns. That means:
- Your spa’s website
- Social media accounts
- Blog posts
- Any other owned channels
You can make the most of these digital marketing solutions by posting regular, unique content.
This content can show potential clients the best parts of your brand.
Unique posts also show people you’re a valuable resource. You can post informative blogs or social media trends about the latest updates in your industry. That includes new treatments you can’t wait to tell clients about!
3. Earned Media
On the other hand, earned media refers to your spa’s word-of-mouth exposure.
That includes guest blogs on other websites, press releases, or online reviews.
These digital marketing solutions can help your spa earn positive recognition. Interested clients can learn more about your med spa and the experience you offer from unbiased resources.
Now you can expand your exposure and attract more clients with an eye-catching marketing strategy.
4. PPC Advertising
PPC refers to pay-per-click strategies. That includes Google Ads, Bing advertising, LinkedIn advertising, and Facebook advertising.
Like SEO, these ads can appear when someone searches for your product or service. This strategy can boost your online visibility. When done right, you can hit the top of a search page, too!
5. Analyze & Optimize
Once you have these digital marketing solutions set up and running, you need to keep an eye on them.
Each marketing channel contributes to your overall marketing strategy. However, they can also contribute to each other, too. For example, high PPC results can give your SEO a boost.
Once you analyze the results, you make changes to optimize your campaigns so they run at their best.
5 Clever Digital Marketing Solutions
With these five smart digital marketing solutions, you can give your med spa a visibility boost!
Attract more traffic to your med spa’s website with our effective inbound marketing strategies.