What is content marketing? According to Content Marketing Institute (CMI), “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
For content marketing to be effective, in-depth research and a content strategy need to be done. After that, you need to start cranking out some quality articles. Easy, right? Not really. In fact, putting content on your site for the sake of just having content is not going to help you and will be a waste of your precious time. So, where do you get good, SEO-friendly content? Maybe you feel that someone on your staff can do the job, but that’s probably not why you hired them. What you need to do is find a good copywriter or agency that can provide not only good content, but also the research and strategy to make your content marketing successful.
Your content should be valuable and useful to your target audience. It should answer questions they have about your products or services. The goal of a content marketing strategy shouldn’t be to sell a product or service, but rather, to build strong relationships with your target audience. You do this with high quality, relevant content, and you need to be consistent. If you establish your company as a valuable resource, selling to your audience will be that much easier.
Just having good content isn’t enough. You need to get it out there. Posting to a blog is where to start. However, to get the most out of it, you need to determine where your target audience is online and serve it up to them there. The place to start is social media channels. You can also incorporate your content into email marketing campaigns.
Content Marketing Services
Here is what we offer:
- Keyword research to determine the topics to drive people to your site
- Content strategy
- Content calendar
- Consistent, high quality content
- Social media marketing services to promote your content
- Reporting/Analytics to show you what is working and what is not
When your site has great SEO-friendly content, you’ll be able to attract and retain site visitors, ultimately helping you grow your business.
Let Engaged Digital Marketing help you with your content creation and marketing.