Do you have a process in place to qualify and close leads?
Once you have attracted someone to your site, provided them with valuable information and received their contact information, do you have a process in place to further qualify them and eventually ‘close’ them?
This is the stage where it’s easy to lose potential clients. One of the main reasons is that there’s often not enough follow up with these leads. They’re just left there hanging. Many times it’s because a business just runs out of ‘things’ to give.
That’s why it is important to build out campaigns that will nurture leads until they become clients, or opt out of receiving further communications from you.
How we help
There are many things your business can do to close leads. We’ll help you select, set up and use the best tools to get this done.
Email Marketing is still a very effective way to communicate with people. We’ll work with you to develop campaigns to nurture both leads and clients. These campaigns can be tied in with marketing automation to deliver targeted messages, including special offers, review requests, product and service updates and much more. Sending a simple ‘thank you’ or ‘happy birthday’ via email goes a long way with most clients.
Marketing automation is one of the most effective and cost effective ways to nurture leads. Automating email campaigns based on a leads actions, interests, demographics or any other way you want to segment them allows you to tailor your message for each person. This provides an overall better user experience and saves time for you and the lead.
Setting up an automation workflow can be a little intimidating. We have experience working with a number of the tools on the market, so we’ve probably worked with the one you are using.
Not using one? No problem! Let’s schedule a time to chat and determine what you needs are. Then, we’ll be able to help you choose a marketing automation tool that works best for your business needs.