by Kurt Lohmann | Medical / Healthcare Marketing
With over one million doctors in the United States, there’s a lot of competition. And while physicians may be in the business of curing people, it’s still a business. That means marketing must be part of your business. Up to 80 percent of internet users...
by Kurt Lohmann | Medical / Healthcare Marketing
How do you describe color to a blind person? How do you describe a song to someone born deaf? Marketing in the healthcare industry can often feel like trying to translate English into simpler English. How do you sell services to fix a problem most people don’t...
by Kurt Lohmann | Medical / Healthcare Marketing
Healthcare is a giant industry: Back in 2014, national expenditures rose to roughly $3 trillion, or just north of $9,500 per person. That’s 17.5% of that years’ GDP! While there’s no arguing how big healthcare is in our society, the question is...
by Kurt Lohmann | Marketing Strategy, Medical / Healthcare Marketing
Is it time to improve your marketing plan? Looking for ways to get more patients for your medical practice? If you’re having trouble getting new patients, it may be time to learn a few new medical marketing strategies. Patients don’t just appear out of...
by Kurt Lohmann | Medical / Healthcare Marketing, Social Media
In 2017, the United States had approximately 479,000 documented physicians, and that number is only expected to increase in the upcoming years. Want to beat the competition? Learn how to utilize social media for healthcare. Millions of people read and scan social...
by Kurt Lohmann | Medical / Healthcare Marketing
In the United States, healthcare is a 1.6 trillion dollar industry. But with health care costs mounting, Americans are looking for ways to be more selective with the healthcare providers they choose. If you’re looking to improve your practice’s reach with...