Digital Marketing Blog

With over one million doctors in the United States, there's a lot of competition. And while physicians may be in the business of curing people, it's still a business. That means marketing must be part of your business. Up to 80 percent of internet users have searched...

How do you describe color to a blind person? How do you describe a song to someone born deaf? Marketing in the healthcare industry can often feel like trying to translate English into simpler English. How do you sell services to fix a problem most people don't even...

Healthcare is a giant industry: Back in 2014, national expenditures rose to roughly $3 trillion, or just north of $9,500 per person. That's 17.5% of that years' GDP! While there's no arguing how big healthcare is in our society, the question is "how can you up your...