Whether you are a startup or established business, there are many benefits to outsourcing your social media management. By outsourcing specific tasks that take away your focus from mission critical objectives you will save time, money, effort and have superior results.
What’s your time worth? Businesses require a lot of time, especially if your business is in the early stages of development. Furthermore, your business actually requires your time and attention. For some aspects of your business, there are areas where you can have someone else do the work and there are others where it’s either not possible or not beneficial. How much time do you have? Tasks that someone else can do will lighten your load and let you focus on your businesses core areas.
More than likely you are an expert in what you do and may have limited knowledge in other areas. Do you handle all of your own bookkeeping, taxes and information technology needs? If you are a bookkeeper, accountant or computer whiz you do; but if you are only one of those three you are probably hiring someone to help you with the other two. Social Media is the same thing. There are better uses for your time than to learn how to be a social media expert, why not outsource that to an expert?
Large corporations do have people on staff that solely focus on social media. Smaller businesses typically don’t have the budget to hire an internal full-time person along with the equipment they would need to do their job. When you outsource you are having an expert consult you on what to specifically do to reach your desired outcome. It is the best of both worlds.
If you decide you want to manage your own social media for your business, how long will it take to learn the specifics about each social channel? Yes, you may post family pictures to Facebook but does that mean posting for your business would be the same? Do you know how to capitalize on hashtags on Twitter and Instagram? Do you know what size picture to post on Pinterest? I think you are probably getting my point. There is a lot to know about what to post, when to post and how to post.
If you are trying to capitalize on social media for your business, are you able to stop what you are doing and take the time to post? How much of your time would be wasted if you had to do that even 12 times a day? Outsourcing your social media to an expert will guarantee you consistent posting which is another factor in succeeding on social media.
Those are just 5 of the benefits of outsourcing your social media management for your business. Knowing those benefits you are able to save money, time, effort and have better results.
If you have anything to add or would like to learn about the benefits of outsourcing social media management for your company, feel free to reach out to us here.