The key to a successful blog is reader engagement and education. Blog post ideas come and go, but there are certain formats that work better than others.

These formats include lists, how-tos, and product reviews. Although these aren’t the only possible formats for blogs, they all have one thing in common: they are easy to read and digest.

We’ve come up with a list of 7 ideas for spa bloggers to help increase lead generation and sales through their medspa websites. Keep reading for more information!

1. Non-Invasive Techniques: What You Should Know

While some people love the outcomes of cosmetic surgery, others don’t have the time to recover. Listing out the latest anti-aging techniques that don’t require time under the knife is sure to capture the attention of readers.

2. When to Have Surgery

This blog post idea can go right along with the one above. It can incorporate who the ‘ideal’ patient is, as well as defining and describing available surgeries.

A post like this is perfect for listing the available services, spinning off into your luxurious recovery rooms, and the personalized touch the medspa offers.

3. 10 Ways to Maintain Youthful Looks

This is a listable-type article. Replace the number 10 with the number 5, if you’d like. The key to an article like this is keeping it readable.

Going with 5 ways to maintain youthful looks will allow you to easily cover each topic a bit more in depth. Deciding on 10 ways might require the blogger to keep each point a bit shorter for readability’s sake.

4. The Best Skin Serums on the Market

Of course, in an article like this, the spa blogger will include a few serums carried by the spa. However, including other serums not offered will give the reader confidence that the blog is less biased.

5. Tried & True: Products for Undereye Bags

Men and women alike suffer from waking up with bags and dark circles under their eyes. Even with makeup, these issues are still obvious.

The spa blogger can opt for a compare and contrast blog on professional versus drugstore brands. There is also the option of including products to fix the problem over time or cover it up each day.

6. Best of Men’s Anti-Aging

Let’s face it, men don’t see nearly the number of products geared toward anti-aging as women do. There is a chance that a number of men might not see your blog.

Their wives will.

It’s also likely that they’ve complained to their wives about some nagging problem that can easily be helped by one of your products.

7. Leave it to the Professional

There are a number of products on the market that claim to have the same effects that medical spa-grade equipment does. Focus on what can be safely used at home and what should be left to a professional and why.

Blog Post Ideas: Easy & Engaging

We’ve said it once, and we’re saying it again: blog post ideas should be easy to digest and engaging to the reader.

Aside from this simple fact, knowing what keywords people are searching for can give great ideas for your medspa blog. If you’d like more information on creating a thriving readership as well as lead generation, check out our blog!