Looking to ramp up your company's social media marketing?
With 88% of businesses active on social media, finding a social media specialist that will make your business stand out online is crucial.
To help you separate the amateurs from the pros during the interview process, here are 5 questions that you need to ask each social media specialist candidate before hiring!
This should be one of the first questions you ask during interviews. It will tell you a lot of information about the candidate.
Ideally, the candidate will have researched your business beforehand and will be able to clearly present a general social media strategy. Look to see if they have ideas specific ideas about demographics and messaging. This question will also show whether or not they are familiar with your industry and which channels are the most effective.
Contrary to conventional wisdom, not all social media channels will be the right fit every business. For this reason, a pro social media specialist will know what platforms will work best for you.
While building up an audience on social media is important, if growing a following is the only goal a specialist mentions, you might want to reconsider.
You'll want a social media specialist working for your business to define specific goals about how each platform will work to turn a following into customers.
Be sure to ask about key performance indicators so that progress can be measured over time.
Alongside the tools included in each social media platform, such as Twitter's analytics and Facebook's Ad Manager, third-party tools are also useful for content creation, posting, and analytics.
Ask potential candidates if they plan to implement scheduling tools like Hootsuite or content curation assistants like Feedly. Not all tools are right for every business, so they should have a good understanding of your industry and what works best.
Content is king on social media.
If posting on social media just consists of sharing memes and food photos on Instagram, then anyone can say they're a social media specialist.
A professional social media manager will know how to create content that will engage your audience and convert your following into customers and brand advocates.
Organic reach has become a less viable option on many social media platforms. This means you need to find someone that has extensive experience with paid social. This means ads on Facebook and other social channels.
Ask about their experience in managing ad budgets. Be sure to ask the candidate strategies they have used to lower costs and improve outcomes.
Many people are familiar with Facebook ads these days, but ideally, you will find someone with experience elsewhere.
During the interview, ask if they have experience with ads on LinkedIn, Instagram, and any other accounts your business uses.
With these five questions, you are ready to find the perfect person to manage all your social media accounts.
Do you know of any interview questions we might've missed? Let us know in the comments!
If you're not sure how to launch your business on social media, let's talk!