The beauty industry has noticed a growing shift in what type of advertising works best in this new selfie-taking and social media using generation. In the United States, the beauty sector is estimated to reach a net worth of $90 billion by the end of 2020.
Don’t you think it’s time to switch up your beauty marketing campaigns so that you can take advantage of this growing industry?
Let’s take a look at some of the top strategies you can use in your next beauty campaign.
1. Augmented and Virtual Reality
Augmented Reality is the ability to transform an environment that already exists. This technique has been used by some companies to allow the consumer to try on different makeups virtually, like applying different shades of eye shadow or lipsticks for instance. This is a great way for the customer to test the color of the product before committing to purchasing it and then not liking the shade.
Virtual Reality is being used by some brands to simulate their makeup marketing environment. While wearing virtual reality glasses, the team can simulate the consumers shopping experience and discover where in the display the item works best and what sort of packaging draws the shopper in. This is a great way to test run the setup and make it to the sales floor faster.
2. Makeup Tutorials
A surprising trend for beauty campaigns can be found on popular video websites where 97% of makeup tutorials are being shared by individuals known as “vloggers”. These vloggers create videos of themselves discussing and showing how to use the makeup.
As a result beauty brands have taken note and will promote their product by sending it to top vloggers for them to discuss in a tutorial. Some of the more popular vloggers can reach up to 100 million consumers, this is a cost effective and easy way to reach your target audience.
3. Social Media Influencers
Top social media influencers have the ability to reach millions of people just like the vloggers can. These influencers are usually celebrities and models who will be paid by the beauty campaign to promote the product.
Some brands are also hiring makeup artists and using them as their brand ambassadors, these artists will also team up with influencers to create advertising. This is a great way to reach and engage with consumers who follow certain celebrities and have a tendency to want the same products that they use.
4. Mobile Apps for Beauty Marketing
Online shopping has become the most common way to shop these days and mobile apps have become even more important.
The mobile app must have a responsive design, images and text must fit well on the device screen, and shopping must be easy to carry through. A difficult to use app will frustrate the customer and you don’t want them to be put off from your product because the online experience was clumsy.
5. Change Up Your Traditional Business Model
As you can see the days of going shopping at the mall and seeing all the latest skincare advertising and testing different products is on the way out. Aside from using online videos and mobile apps to reach the masses, there is also a new and exciting way to reach more customers.
Subscription-based boxes are becoming a new and exciting way for consumers to try out new products. Companies collect information from the individual and then tailor the products with each box to their interest or type. This is a great way for different companies to hook customers by including their product as part of the box.
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