2017 was a massive year for content marketing trends, but don’t think 2018 is going to be any easier. Brands are going to need to get more clever and creative than ever before.
Ready to get a head start? Here are the content marketing trends you need to keep an eye on for 2018 and beyond.
1. Expect More Influencer Marketing
According to Forbes, this is pretty much the number one content trend to watch out for. You probably know how important social media is, but you may not have the audience that some of these influencers have.
Popular YouTube celebrities like Charlie Xavier and social star Rachel Levin have a combined 28 million followers alone. That’s a whole lot of potential views for your product!
Don’t be afraid to explore influencer marketing as a potential way to get new eyes on your brand. Most influencers are more than happy to sign a partnership deal with a brand.
Make sure to follow the FTC’s guidelines. Sponsored content always needs to be disclosed.
2. Livestreams And Videos Will Reign
If 2017 taught us one thing, it’s that video content is here to stay. Many marketers assumed that live video streaming was a trend that would simply vanish after a little while, but the figures don’t lie. Adults are spending more and more time on video content, most of which seem to occur on a mobile device.
Brands looking to get ahead in 2018 take note, it’s time to start creating visual content. Gather your team and start planning around platforms like Facebook Live, Instagram and Snapchat. They’re not going anywhere.
3. Don’t Slouch On Original Content
While influencers are certainly powerful, there’s no beating a brand’s own original content. One of the best ways to get ahead in the digital rat race is by implementing original, thoughtful content.
Even though video popularity is on the rise, businesses shouldn’t abandon their blogs. Blogs are still a fast and simple way to get more traffic to your site, especially when cross-posted on social media.
Now might also be a good time to take a look at your past ‘original content’ on your blog. Determine if updates are needed. Updating this content can give you an SEO boost, as well.
Another idea is to create infographics and video from your original blog content. Repurposing your content in this way can help revive older content, as well as boost your SEO efforts.
4. The Line Between Brand And Consumer Blurs
Social media is great for more than just sharing content. It allows brands to interact with their customers, giving customers easier access to the products and services they love. As a result, consumers are expecting more personality from brands.
For instance, McDonald’s had a pretty disastrous Black Friday thanks to an unfinished tweet that accidentally went live. The internet took notice, as did their competitors. Wendy’s wrote, “When the tweets are as broken as the ice cream machine.”
Customers ate it up! So don’t be afraid to show a little more personality in 2018.
5. Keywords Should Be Voice Command Accessible
These days it feels like just about every device has its own digital assistant. From Cortana to Siri to Alexa, customers have tons of choices to make their lives easier.
But what does this mean for content marketing trends? It means that keywords are going to need to stay short and sweet. When coming up with keywords for your SEO, think about if they lend themselves to voice commands.
Digital assistants are going to be around for a while, so make sure you put some thought into voice command keywords.
Last Thoughts On Content Marketing Trends To Watch Out For
2018 is shaping up to be an exciting and competitive year for content marketing. Are you and your brand ready?
If not, why not get in touch and let us help? Whether you need assistance with social media marketing, SEO, or email marketing, we can make your life easier.
So what are you waiting for? Let’s work together to make 2018 your best year yet.