If you’re in the world of medical, you know how important it is to get it right. It is no different with your SEO.
Having issues with your SEO will not do your business or medical practice any favors. Not only can it harm your reputation, it can also bring down your all-important rankings on search engines like Google, Bing, and Yahoo.
Wondering if your medical practice is making mistakes in the SEO world? Read on for four common errors you could be making and learn how to avoid them.
1. Wrong Keywords
Optimizing your site for the wrong keywords is basically a waste of time, but it’s a fairly common mistake.
It is entirely useless to you because if you rank for irrelevant or seldom searched keywords, your targets will not find you. When you do get people to your site, you won’t be what they’re looking for and they’ll quickly click off your page.
Make sure not to make this common medical SEO mistake. It’s easy to avoid with a little bit of proper research and planning. It can be time consuming and challenging to do keyword research and for many, it’s best to hire someone with this expertise.
2. Lack of Citation
In the world of science, neglecting to cite a source or citing the wrong one is not a mistake you want to make in the public eye!
Giving credit where credit is due is important to the researchers and groups who have worked to publish their findings.
Of course, a lack of accurate citation will not only hurt your reputation, it will also hurt your SEO efforts. Plagiarizing or copying content from other websites is actually harmful to your site.
If you are referencing a source when writing articles focused on SEO, make sure to restate the same information in different words. Then, give credit and include proper citation by linking back to these articles in your own article.
Being mobile-friendly in today’s world is just as important as having a website. The majority of people access the web from their phones, in addition to their laptops and desktop computer.
Your site needs to look just as good on their small, portable screens as it does on their computer. Your best marketing efforts are all for naught if they don’t show up correctly on a person’s phone.
Plus, a non-mobile-friendly site is actually punished in today’s ranking algorithm.
4. Low-Quality Content
Publishing low-quality articles or creating a website that’s flat-out ugly isn’t going to do anything for you. Even if you are able to get people to your site, their interests will quickly fade and they may never visit your site again.
People want to spend their time engaging with content that appeals to them because it is both visually appealing and thought-provoking. Publish content with your target audience in mind. Answer questions you feel they would ask and provide valuable resources, such as downloadable content. Here are some types of content you could provide:
- Blog articles, white papers
- Infographics, slideshows
- Ebooks, calculators
- Videos, podcasts
If visitors feel you didn’t put any time or effort into your medical SEO work, they’re not going to waste their precious time or mental energy on it, either.
Want More Medical SEO Tips?
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