by Kurt Lohmann | Medical / Healthcare Marketing
How do you describe color to a blind person? How do you describe a song to someone born deaf? Marketing in the healthcare industry can often feel like trying to translate English into simpler English. How do you sell services to fix a problem most people don’t...
by Kurt Lohmann | Social Media, Social Media Strategy
1.4 billion people are active on Facebook every single day. As a matter of fact, 81% of the American population engages on one or more social media channels. That spells out a huge opportunity for your business. Social media marketing is one of the most low-cost and...
by Kurt Lohmann | Inbound Marketing
Inbound marketing sounds intense, right? But receiving traffic depends on good inbound marketing strategies. Content, keywords and social media all contribute to effective inbound marketing skills. How do you integrate inbound marketing with healthcare? Any industry...