by Kurt Lohmann | Medical / Healthcare Marketing
Healthcare is a giant industry: Back in 2014, national expenditures rose to roughly $3 trillion, or just north of $9,500 per person. That’s 17.5% of that years’ GDP! While there’s no arguing how big healthcare is in our society, the question is...
by Kurt Lohmann | Marketing Strategy
In the United States, the healthcare industry brings in roughly 1.67 trillion dollars in revenue on an annual basis. It’s a pretty astounding figure when you consider it. However, this figure is divided among the roughly 785,000 healthcare companies, leading us...
by Kurt Lohmann | Email Marketing, Marketing Automation
Have SEO tactics and social media marketing killed email marketing? No, they haven’t. In fact, email marketing is stronger than ever, with almost half of the companies in the U.S. expecting to increase spending on their e-mail marketing efforts. So, what are the...